The northwest block complex of Xinchang Ancient Town in Pudong is located on the northwest side of the periphery of Xinchang Ancient Town. According to the design requirements, the block will become the main entrance of the ancient town scenic spot in the northwest direction of the ancient town. The design proposal further proposes that in addition to becoming a tourist reception center, the project should also become the community center and cultural center of the ancient town, in order to integrate rich tourism resources, absorb diverse urban activities, and build up new cultural landmarks.
The overall layout of the building is designed according to the network principle of the urban texture, linking the functional streamline of the building with the street space of the ancient town, and making it the regeneration relationship of the homogenous gene. In terms of architectural space form, the scheme design is based on the careful study of existing residential buildings, and the basic double-slope hollow mass is extracted through abstract operations. On this basis, the streets, courtyards, plazas and corridors are connected in series to construct the whole part. The northwest block complex is a complex building with both traditional features and modern functions. It can also simulate the structural principles of ancient town texture on the operational mechanism, forming a homogenous docking relationship that promotes the perfect integration of new and old environments.